GP Fuel Retail
New architectural concept for 15 locations in Paraná and Santa Catarina.
In a scenario of expansion of the chain, with new structures and existing stations being added to the client’s brand, the work with the GP Fuel chain of service stations covered 15 locations in Paraná and Santa Catarina, involving service stations, administrative headquarters and call center.
Creation of a concept with architectural and visual identity guidelines for all points of sale.
Entering a new sector in the market, the client needed not only thorough projects to include the new stations in the chain, but especially the creation of a concept with architectural and visual identity guidelines to be applied to all points of sale.
Because this was a project with a very particular program and specificities, an intense research on the subject was necessary, involving both technical aspects and customer service. The architectural solutions we proposed, meeting the profile of the retail chain’s audience, provided a greater proximity with the clients, while defining a unique identity for the chain.